Preparing the market for the introduction of the new product is one of its most critical success factors. It gages market needs with expectations, to develop effective commercial strategy and tactics.  It is done through educational programs that are designed to inform, with the help of Key Opinion/Thought Leaders. It also provides the organization with the feedback how to improve their product and services to generate greater value. Join us to learn how this can be achieved, paving the way for the introduction of new and innovative products to the market.